Strategic Operators, On Demand

At G2 Startup Advisors, we provide high-impact fractional talent to help startups scale smarter, without the overhead of full-time hires. Whether you need interim leadership or hands-on execution, our experienced operators embed seamlessly into your team and deliver immediate value.

Our fractional leaders have been in the trenches. They know what early-stage companies need, and what they don’t. Whether you need 5 hours a week or 3 days a week, we’ll match you with proven talent who hit the ground running.

Let us plug in where you need the most leverage.

We support startups across every core function that keeps your business running and growing, including:

Fractional CFOs – Financial strategy, modeling, fundraising support, and operational finance leadership.
Executive Assistants (EAs) – Calendar control, inbox management, meeting prep, and priority execution, trusted right hands for busy founders.
Recruiters & Sourcers – Targeted hiring support to build high-performing teams, with flexible ramp-up and scale-down options.
Fractional CTOs & Tech Advisors – Product roadmap support, team leadership, vendor management, and technical diligence.